According to a news citied on cnn.news, Daniel Obasi is a believer in the power of Instagram. The multi-talented creative — who has shot portraits for the New York Times and Billboard, and styled fashion editorials for Vogue Portugal and Dazed — has long used the platform as a way to connect with like-minded talents from the worlds of art and fashion.

Last year, it connected him with his most famous collaborator yet. “I got a DM from (Kwasi Fordjour), the creative director for Beyoncé, saying he would be interested in having me on this project that’s coming up,” Obasi recounted over the phone from Lagos. “Then he said, ‘Oh, it’s for Bey,’ and I was like, ‘I’m sorry, what?'”

The undisclosed Beyoncé project would turn out to be the “Black Is King” visual album,her critically reclaimed companion to last year’s “The Lion King” remake. Pitched by the singer as a celebration of “the breadth and beauty of Black ancestry”the star-studded production features an eclectic mix of African performers and creatives, and those from the diaspora, both in front of the camera and behind the scenes.

TalksAfrica.com
Credit: ccn news.com