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COVID-19 takes a toll on hairstyle businesses in Ghana

The outbreak of the Coronavirus pandemic according to many is a blessing in disguise but to others, it is a worse experience on their life in doing business.

Business like; drinking spots operations, nightclubs door-to-door banking (Susu collections) and the likes are some businesses that have been badly affected by the novel Coronavirus.

But even within the wake of a pandemic such as this, people are also making profits from the sales of hand sanitizers, face and nose masks, and other Personal Protective Equipment (PPE’s).

One of the major affected businesses is the hairstyle (Hairdresser) business. The business according to it operators is shrinking and sales aren’t as lucrative as before prior to COVID-19.

In an interview with Janet Mensah a hairstylist at Bubuashie, the business is shrinking day-in-day-out to the pandemic. She indicated that the business isn’t normal again after the lockdown because people are afraid to even visit the salon to have their hair done.

“We use to make lots of sales about two hundred cedis on an average day before the lockdown and the coming of Coronavirus, but today we don’t even makeup to thirty cedis, sale have really declined due to the pandemic”.

“a lot of people are afraid to come here because they have the perception that, they could contract the virus here, meanwhile we sterilize all our working tools and make sure that our customers are safe, currently we have this sanitizer which we give to all customers, the moment they visit the shop without them touching it because the moment you place your hands under it, the liquid comes out automatically”, she added.

However, there are other businesses who are not even worried about the COVID-19 having a toll on their business because; doing business within a pandemic is just as normal as every day.

Food vendors say, the only challenged they faced was the first week of the lockdown, even though Government issued a directive that they were part of the essential care providers, people were not coming out to buy because of being arrested by the security officials patrolling the area.

By Amos Ekow Coffie | talksafrica.com

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