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Kaiser looking to improve the profile of Ghana tennis

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Managing Director (MD) of German kitchen appliance brand Kaiser West Africa Limited, Nikita Loginov, has bemoaned the current state of Ghana tennis saying that he is looking to improve the profile of the sport in the country.

“That’s one of the things that really pains me and disappoints me, the fact that tennis is such a global sport but in Ghana, it’s just a very very under-financed sport, as a result, people don’t have the interest to play tennis because no one is supporting it.”

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“So, we are trying to change that and hopefully more and more people from the grassroots, from a young age can get into the sports, and to be honest, there is so much talent in Ghana, that is one of the things that opened my eyes, there is so much talent in Ghana. There is no reason why these people cannot be Roger Federers, Novak Djokovics, Rafael Nadals and who knows, in the future what paths we [Kaiser] will take maybe we will really invest into tennis.”

The avid tennis player and fan spoke about his love for the sport saying “I have always been an avid player and supporter of tennis ever since I was a kid. My parents got me very early into the game…it was actually always my dream to become a professional tennis player but I never made it, business was my fate.”

The Kaiser West Africa Limited, MD already seems to be going forward with his plans to invest in the sport, organising a friendly tennis event at the Open Court Tennis Center in Sakumono from 10th-13th September which saw the Nkikta himself take on some of the country’s best tennis players with Ghana’s No.1 ranked tennis player Johnson Acquah defeating Reginald Okantey 7-6 (4), 6-1 in the final to claim a $1000 prize.

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Johnson thanked Kaiser West Africa Limited for coming to the aid of Ghanaian tennis players during these trying times “I really want to tell the sponsor that he has really than well for us [the players] because since the coronavirus came we don’t have anything to do, we don’t train, we don’t have anything and so as he did this for us we really thank him very much for doing this tournament for us.”

The future looks bright for Ghana tennis as Nikita revealed he has plans to hold a more competitive tournament early next year “I would like to focus on tennis since that is where my heart is, that is where my interest is and my knowledge. So, obviously I would like to do more tennis tournaments, I would like to create more winners in Ghana for tennis.”

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“I think from January we will hopefully do another tournament, this year there is probably not enough time for us to do but next year January – February we will do a bigger tournament, a more serious tournament, this [Kaiser Tennis Showdown] is just a showdown. We will do a proper tournament next year.”

by Leroy Hawkson|TalksAfrica.com

Written by EDITORIAL STAFF

Hi, I am Leroy Hawkson, an up and coming sports journalist with over 4 years of experience in media working for the likes of University of Ghana-based Radio Univers (where I served as the Head of Production and Host of the station's sports show "Sports Express"), the National Media Commission (NMC) and ClassFM.
I am also a writer and researcher for GTV Sports+ show "Beyond the Pitch," producer of popular Ghana Facebook Live boxing show "KBOXtv Live" and Head of Sports of Talks Africa Media.
I am is passionate about the lesser-known or less financed sports in Ghana and would love to show Ghanaians the beauty of these sports to help develop them into powerhouses in the country and the world.

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