Kasapreko Company Limited has out-doored Puma Drinks, an addition to its growing range of products on the market.
Africa’s leading Beverage giant launched its product in Accra in partnership with Metro Mass Transit (MMT).
Speaking at the launch, Commercial Director of Kasapreko Company Limited, Gerald Bonsu, said that the decision to introduce Puma Drinks and as well collaborate with MMT was reached due to the COVID-19 pandemic, which has affected everyday way of life and doing business currently across the world.
Kasapreko, in line with its Corporate Social Responsibility (CSR) principles, has therefore secured several buses from the transport company starting with three Regions in Ghana (Greater Accra Ashanti and Western) to convey commuters for free.
During these rides, passengers will have access to freehand sanitizers, PPEs, as well as bottles of its new Puma soft drink.
Deputy Managing Director in charge of Operations & Technical at Metro Mass Transit, Richard Osei Bamfo, commented on the partnership which he described as an initiative with an opportunity to refresh and protect their passengers under the Covid19 pandemic season.
“I really admire Kasapreko coming into the market with a new product at this time is really just contributing to options of what consumers want”, he said.
Puma Drinks is a new line of products with a fantastic range and significant value-for-money pack (350ml) which will deliver competitive profit margins to stakeholders and consumer satisfaction to the Ghanaian consumer.
The Sales and Marketing Manager at Kasapreko for Carbonated Soft Drinks and water, Chris Addo-Sarkodie, stated that for decades, the company has consistently led the way in the beverage space particularly with an innovative range of products.
“It comes in 8 unique flavours including apple, orange, tropical, energy, malt, cranberry, and pineapple and is available at major distribution points and retails outlets at GHC20 per pack and GHC1.5 per bottle”, he noted.
By Amos Ekow Coffie | talksafrica.com