The Ultimate Fighting Championship (UFC) earlier today 10th July 2020 announced that leading designer, marketer, and distributor of combat sports apparel and accessories, Venum, will become UFC’s new exclusive global outfitting and apparel partner starting in 2021.
The deal which was brokered by IMG’s licensing will see UFC athletes debut the new Venum-designed UFC Fight Kits inside the OctagonÒ in April 2021, and to coincide with this debut, Venum-designed apparel will be made available for sale at retail outlets around the world and online at UFCStore.com, UFCStore.eu, UFCStore.com.au and Venum.com.
UFC’s existing outfitting and apparel partnership with Reebok expires in March 2021 but the global fitness brand will continue to serve as the official footwear provider of UFC through the end of next calendar year.
Speaking about the deal UFC President Dana White said “We’re pumped that Venum will be joining us as our new exclusive global outfitting and apparel partner,”
“Venum is an Iconic combat sports brand that understands the unique needs of MMA athletes. Franck Dupuis and his team at VENUM have the technical knowledge and experience that will produce world-class UFC Fight Kits and apparel. We’re looking forward to collaborating with them on this next evolution of UFC’s outfitting program.” Dana further stated
by Leroy Hawkson|TalksAfrica.com